The Narrative Coach Program

To become a more skillful coach...You don’t need more information, tools, or formulas.

Registration is Open! | New Cohort Starts January 16, 2024
Join our interest list for program news!

At a time when everyone keeps talking about how fast the world is changing…

The Narrative Coach Program is not about running to keep pace. Instead, it’s about slowing down and discovering a transformative sense of ease and self-assuredness. It’s about lightening your ‘coaching toolbox’ so you can be more present to what is right in front of you and more clear about what really matters for your work.

It is about gaining clarity and honing your presence so you can be agile and responsive, no matter what challenges the present or future may bring.

Your journey starts with a deeper self-trust…

By focusing on your own development first, the Narrative Coach Program enables you to work with your clients as whole beings — body, mind, and soul. In the process, you will become more confident as the foundation for a more centered and impactful practice.

This isn't just beneficial for you — it's invaluable for your clients.

In an ever-changing world, your capacity to show up grounded, balanced, and aligned is exactly what your clients need to navigate their lives’ complexities.

Sign me up!

David’s work addresses the depth of our humanity.

It goes beyond being transactional or simply working toward a goal. It endeavors to get to the core of who we are as human beings and what it means to have a human life.

- Maureen Owen - MODT PCC
Transformational Leadership Coach and Facilitator at Owen Consulting Services

This is what it takes to support the clients of tomorrow...

The Narrative Coach Program equips you to move beyond coaching in a straight line, conforming to competency models, setting agendas, and solving problems. It will free you to be radically present for your clients in each and every moment so they can do the same for themselves.

Why does this matter? Because when you coach this way, you empower your clients to achieve outcomes that are:

  • Achievable – When you’re fully present with your client, you can better notice where they are right now and what they most need next in order to grow.
  • Meaningful – When you help clients get to the crux of their issues sooner, they can make more progress through coaching in ways that matter to them.
  • Sustainable – When you are truly client-centered, their progress is more likely to stick because you’ve supported their journey, not taken them on yours.

What is the Narrative Coach Approach?

The Narrative Coach Program is based on over 20 years of Dr. David Drake’s experience and research. It has been enriched through his new work, including The Five Maturities. It is a deep dive into the theory and practice of human development and using people’s stories to support the changes they seek.

It offers practitioners like you the resources you need to walk with your clients in a more natural, emergent, and responsive manner. You can let go of so many of the 'SHOULDS' you may have been taught to access more of yourself and what coaching can be.

We help you:

  • Notice the inner narratives that inform your role as a coach
  • Reflect on the deeper meaning and impact of these narratives
  • Identify openings to adapt these narratives to support your growth

You’ll discover how to trust that everything you need is right in front of you, how to use silence to create more breathing room, how to attend to what is emerging, and how to experiment now instead of setting goals for later. As a result, you can walk with and support clients as they move through their natural process of change and take their next steps.

I am ready to enroll!

Watch an Immersion Session!

Curious about the The Narrative Coach Program?

Watch the video to learn more.
Video Poster Image

I had no idea how immersive and transformative this experience would be.

What I’d been taught about how to coach did not sit well with me — it was all too rational and left-brained — and I wasn’t enjoying coaching or growing my business as a result. Narrative Coach provided an entirely new way of being with and inquiring into other people and their stories. It has made me a less anxious, more effective coach. It is experiential, immersive, and relational experience. I found it really quite magical.

- Rachel Lawlan

You’re invited to become part of our vibrant community!

We're not just a course; we're a community. Our community is a safe and fertile ground for coaches like you to grow both professionally and personally. With us, you'll quickly connect with kindred spirits who bring both levity and depth to the table, allowing for enriching relationships to flourish.

When you join The Narrative Coach Program, you get access to…

Live sessions with David and The Moment Institute faculty

Dr. David Drake — the founder of The Narrative Coach Program — designed every module, produced dozens of videos and resources to support your learning, hosts the first session of each module and graduation, and engages regularly with participants in the program forum.

He has hand-picked and trained the MI faculty, who will work with you as you move through the program and help you get the most from the program and the experience.

Practice Groups

We are excited to incorporate our new AI-informed platform in partnership with Ovida into our NC Program! This state-of-the-art space allows you to record your practices, get feedback, design your own Small Intentional Practices to deepen your skills, and compare notes with your colleagues in an intimate small group setting.

A global community to support your ongoing growth

We offer a dedicated online forum where you can connect with other Narrative Coaches from around the world, deepen your relationships, find practice partners, compare notes, and get support from kindred spirits.

Personal and professional development journey

Rather than teach you about coaching, The Narrative Coach Program will show you how to BE a coach. By the end of the program, you’ll be more in tune with yourself and how you show up for clients and be better able to work with them as whole human beings. Our graduates report they are as grateful for who they have become through this program as for what they learned.

What we won’t burden you with is more stuff...

Instead, we will help you unlearn anything that gets in the way of your full and authentic presence with your clients and their stories as they unfold. In Narrative Coach, you will experience what becomes possible when you travel more lightly with confidence and clarity.

Sign me up!

2024 Schedule

The 9-month Narrative Coach journey runs from January 16th - October 8th 2024. 90-minute live sessions are held on Tuesdays at 10:00am & 6:00pm ET (-5 UTC) so that you can join the time most suitable for you. 

The Narrative Coach Mindset

Module 1: Opening yourself to radical presence

Module 2: Forming mindful coaching relationships

Module 3: Using the Narrative Coaching Model

The Narrative Coach Process

Module 4: Holding space for clients and change

Module 5: Helping clients learn and grow

Module 6: Working with stories in real time

The Narrative Coach Skills

Module 7: Listening to clients and their stories

Module 8: Going deeper through narrative inquiry

Module 9: Creating structures for success

Each module contains four learning opportunities:

Week 1: Initiation (Live) – entering the work with David

Learn the core elements, where they came from, and how they work

Week 2: Immersion – engaging the work

Do the stretch assignment and field assignment

Week 3 - Implementation (Live) – doing the work

Explore and experiment the core elements with faculty

Week 4: Integration – becoming the work

Practice on new platform; give and get feedback; meet in pods to reflect

Your learning journey includes:

  • Live sessions with David to develop yourself
  • Live sessions with faculty to explore content
  • Recordings of all sessions
  • Extensive resources by David
  • Online forum
  • Peer practice pod
  • Access to Ovida platform
  • Guide on feedback
  • Reflection activities
  • Application exercises
  • Alumni network
  • 53 training credit hours
  • Certificate of completion

Start your journey today!

Choose the plan that’s right for you: 

Our Guarantee

We stand behind The Narrative Coach Program and are confident that when you show up, you’ll discover a deeply transformative personal and professional development experience.

However, if for any reason you discover that it’s not the right fit for you, we offer a 100% money-back guarantee through the end of Module 1.

One Payment


Fully refundable through February 9, 2024

Get Started >

9 Monthly Payments


Fully refundable through February 9, 2024

Get Started >

Is The Narrative Coach Program right for me?

Narrative Coach is right for you if you’re...

  • Naturally curious and self-reflective
  • Feeling limited by traditional approaches to coaching
  • Ready to create a more responsive coaching experience based in the present moment
  • Seeking to coach in more authentic, human, meaningful, and sustainable ways
  • Eager to be a part of an amazing, supportive community of like-minded practitioners
And you…
  • Have 3-4 hours per week to dedicate to the live sessions, the assignments and your peer pod
  • Can afford $397 per month to develop yourself and your coaching practice

Narrative Coach is not right for you if you’re...

  • Not interested in working on yourself
  • Committed to maintaining a traditional approach to coaching
  • Attached to setting agendas and goals as well as needing to feel in control in coaching
  • Comfortable with coaching in a formulaic manner and keeping the personal separate
  • Content going your own way
Or you…
  • Don’t have any time in the week to dedicate to your development
  • Aren’t in a place where you can dedicate $397 per month to develop yourself and your coaching practice

The Narrative Coach Program has been outstanding.

Perhaps the biggest difference has been in myself, in coaching and more broadly. I can just be, or just notice things - my whole approach has shifted.

- Martin Wale: Executive and Narrative Coach


How much experience do I need to join The Narrative Coach Program?

Narrative Coach uses a flexible course structure that models the Narrative Coaching process by frequently responding to what is at the forefront for participants. This means that the program adapts to the pace and needs of the participants in real-time.

The better question to consider might be… How open am I to being challenged? We find that the most successful practitioners are those who are willing to be deeply reflective and experiment with new ways of working.

If you are an experienced coach, you might discover the need to unlearn some of what you were first taught. That’s OK, as you likely have already been feeling uneasy about some of the old assumptions about coaching. The good news is that you’ll have stable ground to stand on as you experiment with Narrative Coaching. It will offer you what you sensed was missing before

If you are newer to coaching, you’ll have less to unlearn as you integrate Narrative Coaching into your practice. The program is experiential, giving you plenty of room and support to find your way. What we find is that the greatest asset for learning this work is your readiness and openness to learn.

What if I commit and then find out I’m not a good fit?

We offer a 100% money-back guarantee. If at any point during the first module of the course (from January 16th through February 10th) you decide that Narrative Coach isn’t right for you, you can get your money back.

However, we invite you to check in with yourself right now. If everything you’ve read so far about the Narrative Coach resonates with you, that’s an excellent sign that this program is for you.

On the other hand, if you’re experiencing objection after objection as you read through the program description, we encourage you to reach out to us with your concerns. Click here to speak to us directly.

Do you offer payment plans?

Yes, we do. If you’re unable to pay in full, you’re welcome to pay $397 per month for 9 months.

How is this different from The ID Way Experience?

Narrative Coach offers you a deep exploration of how to work with people’s stories to facilitate change in working with individuals and teams. The ID Way Program is based in the same philosophy and uses some of the same models as The Narrative Coach Program, but it is designed to support your work with groups and organizations.

Is The Narrative Coach Program ICF-accredited?

It is not. However, participants have used the 53 training hours in The Narrative Coach Program toward their ICF accreditation requirements.

Do you offer certification?

Narrative Coach certification is coming! We are redesigning our certification process to make it more robust and valuable to you. You will have the opportunity to become an Advanced Certified Narrative Coach when this exciting new offer launches in mid-2024. More details will be released soon.

The Frontier of Coaching

The needs of your clients at so many levels aren’t being met by the traditional, transactional methods taught by most coach training programs.

To become a more skillful coach, you must respond to the evolving world by becoming more in tune with yourself and your client’s narratives.

In some ways, this work is taking us beyond coaching to provide something that your clients can’t get elsewhere — but need now more than ever.

If you sense that the best way to increase the quality and impact of your coaching is to do more with less…

If you believe that the depth of your humanity, presence, and connection is one of the most valuable things you can offer clients…

If you are ready to step into the future of coaching and what your clients need most right now…

Then The Narrative Coach Program is for you.

I'm ready to enroll!