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David

The Narrative CoachŽ Program

People are seeking new stories

What if you could be radically present as you meet them there? What if everything you needed was right in front of you?

David’s work addresses the depth of our humanity.

Narrative Coaching goes beyond simply working toward a goal. It endeavors to get to the core of who we are as human beings as we walk alongside our clients.

- Maureen Owen, Transformational Leadership Coach and Facilitator

You’ve Learned All the Basics, But Something Still Feels Missing…

  • You sense that your clients need deeper, more meaningful conversations, but traditional approaches often fall short.
  • You are tired of carrying your heavy ‘toolkit’ into sessions when what you really want is to trust yourself more fully in each moment.
  • You want to move beyond competency models so you can bring more of who you are to your coaching — but you’re not sure how to get there.

We assure you, the problem is not you.

It’s the way many coaches approach sessions.

 

When Coaching Becomes Formulaic, It Loses Its Magic.

In order to address the challenges they face now, clients need more than outdated competency models, prescriptive checklists, and generic techniques. They need us to show up with all of our humanity so they can do the same.

What’s the cost if you don’t? Less impact. Less fulfillment. Less referrals. And a growing sense that there has got to be a better way.

What if You Could Coach With More Freedom?

It starts with moving beyond the ‘shoulds’ many coaches are taught — and embracing the fundamental question, “What does this person need most right now?” 

This question is at the heart of Narrative Coaching, a practice dedicated to deeply human conversations around the crux of people’s real issues. 

Learning to BE and to COACH this way leads to greater confidence, compassion, and courage as you work with your clients.

This isn't just beneficial for you — it's invaluable for them.

Your capacity to show up grounded and aligned is exactly what your clients need to maturely navigate the challenges they face.

 

An Experience Unlike Any Other.

For over 25 years, Dr. David Drake’s pioneering work has transformed how tens of thousands of coaches (and leaders and managers in organizations) engage with those they coach and their stories.

This year, David has hand-selected a team of expert faculty to guide you through this journey — coaches who have embodied his teachings and bring their own wisdom, lived experience, and unique perspectives to the program. 

David will still talk you through all the great content as part of the new design. What’s new is that you get more time with seasoned practitioners, more support for your learning, and more opportunities to practice.

This is *not* just another coaching course. This is an initiation into a new way of being, seeing, and working with clients. It is grounded in strong evidence-based knowledge and decades of practice-based wisdom.

Welcome to...

The Narrative CoachÂŽ Program

A unique and powerful journey that will help you move beyond rigid coaching approaches into the power of true presence — so you can create more meaningful and lasting change for your clients and for yourself.

After This Experience, You Will:

Coach with more confidence and clarity — freeing you to move beyond scripted techniques to work in the unknown where all change happens.

Be fully present with your clients — helping them uncover openings for growth they wouldn’t reach through conventional coaching.

Develop a deeper, more intuitive coaching style — walking alongside clients as their stories and journeys naturally unfold.

Gain wisdom from expert faculty — learning from mentors who bring mastery in Narrative Coaching and their own experiences to support you.

Join a powerful community — becoming part of a network of like-minded practitioners committed to coaching in a more meaningful way.

 

Here’s What You Can Expect:

The Narrative CoachŽ Program is 9 months. It has been re-designed using our own ID Way  principles to deepen your integration:

  1. Initiation: Core teachings (recorded by David) to inform each module
  2. Immersion: Live faculty-led sessions to bring the material to life
  3. Peer Practice: Small pods providing space to refine your skills
  4. Personal Practice: Invitations to reflect on what you’re learning
  5. Integration: Live faculty-led sessions to embody what you learned

→ Immersion & Integrations Sessions take place Thursdays at 10:00am and 6:00pm ET to accommodate global time zones.

→ Peer Practice Sessions take place on Thursdays, choose from 5:00am ET or 10:00am ET or 3:OOpm ET or 8:OOpm ET.

View the Full 2025 Calendar

Orientation Session - March 20

Opening Yourself to Radical Presence

Immersion Session - March 27

Peer Practice - April 3 

Integration Session - April 17 

Forming Mindful Coaching Relationships

Immersion Session - April 24

Peer Practice - May 1

Integration Session - May 15

Using the Narrative Coaching Model  

Immersion Session - May 22

Peer Practice - May 29 

Q&A Session - June 5 

Integration Session - June 12 

Holding Space for Clients and Change

Immersion Session - June 19

Peer Practice - June 26 

Integration Session - July 10

Helping Clients Learn and Grow


Immersion Session - July 17 

Peer Practice - July 24 

Integration Session - August 7

Working with Stories in Real Time

Immersion Session - August 14

Peer Practice - August 21

Q&A Session - August 28 

Integration Session - September 4

Listening to Clients and Their Stories

Immersion Session - September 11

Peer Practice - September 18

Integration Session - October 2

Going Deeper through Narrative Inquiry

Immersion Session - October 9

Peer Practice - October 16 

Integration Session - October 30

Creating Structures for Success


Immersion Session - November 6 

Peer Practice - November 13

Integration Session - November 27 

 

Celebration Session - December 11

Join Us Today 

PAY ONE TIME

$2,997

9 Core Content Videos by David

9 Immersion Sessions

9 Peer Practice Sessions

9 Reflective Field Assignments

9 Integration Sessions

2 Live Q&A Sessions

1 Graduate Celebration

MAKE 9 MONTHLY PAYMENTS

$337/month

9 Core Content Videos by David

9 Immersion Sessions

9 Peer Practice Sessions

9 Reflective Field Assignments

9 Integration Sessions

2 Live Q&A Sessions

1 Graduate Celebration

Join The Narrative CoachÂŽ Program Today

Meet Your Faculty  

Dr. David Drake

Creator of Narrative Coaching

Vicki Nicholson

Faculty: AM Sessions

Emma Noguchi

Faculty: PM Sessions

Video Poster Image
Video Poster Image

What Makes This Program Unique?

Unlike traditional coaching programs that emphasize conforming to prescriptive techniques, Narrative Coaching invites you into a deeper experience of your own growth so that you can do more of the same for your clients. 

You will explore:

  • The inner narratives shaping how you show up as a coach
  • The power of silence and radical presence in being with clients
  • The trust in yourself to stay focused on what clients need most
  • The ability to work in the ‘field’ with whatever arises in sessions
  • The art of working with stories in real time to create lasting shifts

Through this program you will learn a lot about Narrative Coaching. Even more importantly, you will become a Narrative Coach.

"This program has been outstanding. The biggest shift has been in me — in how I coach and how I show up in my life."

- Martin Wale: Executive and Narrative Coach

Who Is This For?

This program is designed for coaches and practitioners who feel called to a more authentic, responsive, and human way of coaching.

It is for you if you are:

✅ A coach or other practitioner looking to deepen your presence and impact

✅ Curious and self-reflective, open to growing alongside your clients

✅ Ready to move beyond formulas and meet each client as a whole person

✅ Seeking a vibrant community of like-minded practitioners

This program is not for you if:

❌ You prefer step-by-step coaching models and rigid structures

❌ You’re not interested in self-reflection or personal growth

❌ You want quick tools rather than deep transformation

❌ You’re not open to new ways of thinking about coaching

Have Questions?

How is The Narrative Coach Program different from The ID Way?
Both programs are rooted in David’s life’s work and the universal pattern he’s developed to help people mature and evolve. Narrative Coaching has led the way for decades in advocating for a more natural way to work with coaching clients. The ID Way equips practitioners to liberate the potential for learning and growth in any moment and at any scale.

How is this year’s program different from previous years?
This year, we’ve formed an expert faculty team to lead the program. This offers you the opportunity to work with seasoned practitioners who have integrated David’s work. He has recorded all of the core content especially for this cohort, upgraded the assignments, and uploaded over a dozen videos of him demonstrating this work.

I’ve taken NC in the past. Can I do it again?
Yes! Returning students make up about 30% of the program each year. Why? People love their NC experience, and quite a few return to deepen their learning and gain new insights now that they’ve used it in their practice. Great news: We offer a significant discount for those re-immersing themselves in the program.

Will I still be learning David Drake’s methodology?
Absolutely. The program remains fully grounded in David’s pioneering work in Narrative Coaching. It includes everything we have offered for years — plus new bonus material and more support for your learning and application. 

Will there be a Certificate of Completion?
Yes, upon completing the Program Requirements, you will receive a Certificate of Completion and you will earn the designation of a Narrative CoachÂŽ.

How many ICF CCE hours will there be?
There are 53 applicable ICF Resource Development hours:

I’m not a coach. Will this program be helpful for me
Yes, quite a few professionals from related backgrounds — consultants, educators, psychologists, and more — join our programs every year and reap the benefits in their professional and personal lives.

Is this program suitable for me if I am new to coaching?
Yes! Whether you’re new to coaching or an experienced practitioner, this program will help you develop a more natural, intuitive, and powerful approach to working with people.

"I had no idea how immersive and transformative this experience would be. It changed how I see coaching, my clients, and myself."

-Rachel Lawlan, Narrative Coaching Student

BE More With Less.

In a world where we often feel stuck between increasing uncertainty and a relentless drive for MORE, Narrative Coaching offers something different. A chance to slow down. To trust yourself. To show up fully in the moment. To offer clients what they need most right now.

  • If you’re feeling held back by overly rigid approaches to coaching. . . 
  • If you’re ready to let go of the pressure to ‘keep up’ or copy others. . . 
  • If you’re aware that coaching’s future is about BEING more not doing more. . .

This is your invitation.

The Narrative CoachÂŽ Program

What if you could be radically present as you meet them there?

What if everything you needed was right in front of you?

Journey With Us